AI-powered Lead Generation
with Google Ads test

• Step 1 : Start Google ads with mutually decided Google ad spends per month.
• Step 2 : Make course corrections, if any, as per the response from the market.
• Step 3 : Increase ad spends to achieve desired growth.

Proposed Approach: Start the ads, make corrections (if needed), and scale

• Generate highly qualified sales leads for the client on a monthly basis.
• Make the course corrections as per market response to fine tune AI-portal

• Highly Qualified Sales Leads: Contact details + detailed buying intent. (Note: In case of e-commerce model, this will not be applicable)
1. Contact Details: Name, phone number / email ID (As per choice of the client)
2. Buying intent details: search term typed in Google to reach client, lead location, device used (mobile or laptop), operating system on the device (android/IOS/Windows, MacOS).

 



Highly Qualified Sales leads to get faster sales conversions

• Actual lead generation will start after the Google algorithm stabilizes. Generally the Google algorithm & AI takes around 7 to 15 days to stabilize, depending upon the traffic.
• Quantity of highly qualified sales leads will not be linear in the initial few months and will keep improving as AI-portal becomes fine tuned.
• Quality of highly qualified sales leads will keep improving as AI-portal becomes fine tuned.
• AutoTune for AI-Portal: To receive and see details of all the highly qualified sales leads received. Can be accessed on web browser or can be used as an App


AutoTune: Lead's stage change sends auto-feedback to Ad engine

• Dashboard: To get detailed insights from the targeted market (applicable only if client has opted for it in the commercial's document)
1. Objective Tab: Shows the bird's eye view of the AI-powered sales funnel in real-time so that the owner knows how the campaigns are performing.

 



Objective Tab

2. Trends Tab: Shows how the campaigns are performing for different geographies.


Trends Tab

3. Intend Tab: Shows the performance of various keywords as well as search terms used by the market.


Intend Tab

4. Audience Tab: Shows the demographics and psychographic details of the target audience.


Audience Tab

5. Other Tab: Shows list of all landing pages and distribution of devices used by the customers.


Other Tab

• Integration with client's Google Analytics account to help them retain all the data
• One meeting per month to discuss progress & course corrections
• Online support via WhatsApp group for ad hoc information. However, the official channel will be email.
• Support for integration with your existing CRM or other integrations for tracking user journey (in case of higher complexity, additional charges will be applicable)

• Add “cname” in client's DNS (Client's website agency can help them with this)
• High resolution logo
• High resolution images of product/services (Optional. Can be taken from website)

 


• Any other marketing content (testimonials, customer's logos, etc.)
• Email IDs where leads needs to be delivered

• S = Start date (Date of receipt of 1 st payment)
• Within S+3 days:
  1. Meeting with delivery team to discuss detailed requirement & collection of inputs needed from the client
  2. Creation of WhatsApp group
• Within S+ 8 days: Link of landing pages for client's review
• Within S + 10 days: Payment from client to kick start ads (as per payment slabs)
• S + 10 days: Ad starts (S = date of receipt of 1 st payment)
• First month of Ads: Attract bulk visitors and train Artificial Intelligence algorithm.
• Second month of Ads: Refine targeting, improve landing page content, and do active course correction.
• Third month: Attract bulk customers as per the Ad spends

• Written approval from client
• Proforma invoice from Inaiways
• Payment to Inaiways to kickstart the project