AI-powered Lead Generation
with Google Ads

Part-I
Scope of Work

Proposal for

Inaiways Technologies Pvt Ltd, Pune
Email: contactus@inaiways.com
Phone: +91 9272091302
www.inaiways.com

A. Business requirement: is into the business of . To boost their business, they wish to generate inbound leads through Google Ads. To derive the best outcome from Google Ads, the client wishes to avail the services of artificial intelligence-powered tool developed by Inaiways. Post discussion with , following details were captured for lead generation requirement:

a. Product/ Service to be marketed:

b. Target Geography:

c. List of competitors:

d. Persona of target audience:

e. Doing Google ads:

f. Business website:

g. Additional comments:

B. Solution Offered: Inaiways team informed the client that by boosting the performance of Google Ads with help of the AI tool developed by Inaiways, they can certainly achieve their visions. The AI will help the client in the following ways:

Step 1: Precision targeting with AI to show Ad only to the right audience.

Step 2: Show contextual Ads to the right audience to get their attention. This results in higher CRT (Click-through-rate) than the industry standards.

Show contextual Ads to the right audience to get their attention. This results in higher CRT (Click-through-rate) than the industry standards.

Fig. Caption: For most of our clients, AI has generated CTR in double digits. As per industry standards, average CTR is around 2% to 3.5%

Step 3: Take them to contextual landing pages to position the company as best solution provider

Fig. Caption: As per industry standards, the average conversion ratio is around 1.5% to 2.5%. For most of its clients, AI has achieved 4%+ conversion ratio

Step 4: Post lead generation, do lead qualification to provide extra edge to the sales team

Fig. Caption: For most of its customers, AI has secured more than 80% fill-up rate

C. Deliverables:

a. Highly Qualified Sales Leads : Contact details + detailed buying intent. (Note: In case of e- commerce model, this will not be applicable)

i. Contact Details: Name, phone number / email ID (As per choice of the client)

Fig. Caption: Highly Qualified Sales leads to get faster sales conversions

★ Actual lead generation will start after the Google algorithm stabilizes. Generally the Google algorithm & AI takes around 7 to 15 days to stabilize, depending upon the traffic. ★ Quantity & Quality of highly qualified sales leads will not be linear in the initial few months and will keep improving as AI-portal becomes fine tuned.

b. AutoTune for getting real-time leads: Contact details + detailed buying intent. (Note: In case of e- commerce model, this will not be applicable)

Fig. Caption: AutoTune: Lead’s stage change sends auto-feedback to Ad engine

c. Dashboard: To get detailed insights from the targeted market (applicable only if client has opted for it in the commercial's document)

Fig. Caption: Sales Funnel: Bird's eye view of the AI-powered sales funnel in real-time

Fig. Caption: Trends: Shows how the campaigns are performing for different geographies

D. Plan of action:

Sr.no.	Timelines	Milestones
1	Project Initiation	Date of receipt of 1st payment/Written confirmation from the client, whichever is applicable as per commercial section.
2	Within 3 working days of receiving payment	Meeting with delivery team to discuss detailed requirement & collection of inputs needed from the client
3	S = Work Start Date	The day we receive the Configuration File from the client.
4	S+8 working days	Link of landing pages for client's review
5	S+10 working days	Google ads Payment from client to kick start ads (as per payment slabs). Google Ads start
6	First month of ads	Attract bulk visitors and train Artificial Intelligence algorithms.
7	Second month of ads	Refine targeting, improve landing page content, and do active course correction.
8	Third month of ads onwards	Attract bulk customers as per the Ad spends

E. Inputs needed from client:

a. Add "cname" in client's DNS (Client's website agency can help them with this) b. High resolution logo c. High resolution images of product/services (Optional. Can be taken from website) d. Any other marketing content (testimonials, customer’s logos, etc.) e. Email IDs where leads needs to be delivered

F. Support from Inaiways during the project:

a. Integration with client's Google Analytics account to help them retain all the data b. One meeting per month to discuss progress & course corrections c. Online support via WhatsApp group for ad hoc information. However, the official channel will be email. d. Support for integration with your existing CRM or other integrations for tracking user journey (in case of higher complexity, additional charges will be applicable) e. Email IDs where leads needs to be delivered

G. Next Steps:

a. Written approval from client on email b. Proforma invoice from Inaiways c. Payment to Inaiways to initiate the project

H. Escalation Matrix

Escalation level	Escalation position	SPOC details	Procedure
1	Customer Success Team	Contact Name : Mr. Manoj Jadhav Contact Title: Customer Support Manager Contact Email: manoj.jadhav@inaiways.com Contact Phone: +91 9272091303	In case of any issues or concerns regarding the current status, issue or concern the first point of contact is the designated Customer Support Manager. The concerned party should reach out to the Customer Support Manager via email or phone, detailing the nature of the issue and any relevant information. The Customer Support Manager will acknowledge receipt of the concern within 24 hours and initiate necessary actions to address the issue.
2	Department Head	Contact Name : Mr. Gopal Mahajan Contact Title: Department Head Contact Email: gopal.mahajan@inaiways.com Contact Phone: +91 9860282806	If the issue remains unresolved or if there is dissatisfaction with the response at Level 1, the escalation should be directed to the Department Head. The concerned party should escalate the matter by sending an email or Phone to the Department Head, clearly stating the unresolved issue and referencing any previous correspondence. The Department Head will review the situation promptly and work towards a satisfactory resolution within 48 hours.
3	Executive Leadership	Contact Name : Mr. Ajit Jagtap Contact Title: Founder and CEO Contact Email: ajit.jagtap@inaiways.com Contact Phone: +91 9579074365	If the issue persists despite escalations at Levels 1 and 2, or if there is dissatisfaction with the responses received, the matter should be escalated to the Executive Leadership. The concerned party should draft an email outlining the issue, previous attempts at resolution, and reasons for escalation, addressed to the Executive Leadership. The Executive Leadership will prioritise the escalation, conduct a thorough review, and provide a final resolution within 72 hours.

Note: Please ensure that all escalations are made in a professional manner, clearly stating the problem and desired outcome. This escalation process aims to ensure timely and effective resolution of any issues related to the proposal.

AI-powered Lead Generation with Google Ads

AI-powered Lead Generation
with Google Ads