Commercial Terms
All applicable payments are to be paid 100% in advance as per the plan availed.
All charges are subject to additional GST or any other taxes as applicable under the government norms.
The client must make themselves available for the on-boarding meeting within 15 days of the payment. In case the client does not make themselves available within this timeframe, the project will be considered as closed and the client will not be eligible to claim any refund.
The client must handover the requested critical information (DNS update, Logo, verification documents for Google) within 15 days of the onboarding meeting. In case ALL of the critical information is not handed over during this timeframe, the project will be considered as closed and the client will not be eligible to claim any refund.
All payments made to Inaiways are non-refundable.
Payment slabs and service terms and conditions are subject to change at any time at the discretion of Inaiways.
Validity of AI optimisation & expert support is for 90 consecutive days starting from date of payment for that support.
Delivery Terms
The quality and relevance of the generated ad copies are directly dependent on the keyword Input and persona choices given by customers. Inaiways is not responsible for the outcome of the campaigns or any discrepancies arising from inaccurate, incomplete, or insufficient input details required to set up the Ad campaign.
The customer must share in the writing the details required for setting up the Ad campaign (keywords, good keywords, bad keywords, or any other required information).
In case, the Ad campaign setup is not done properly and the customer wants to update the Ad campaign setup (before starting the Ads), only one (1) FREE change request will be considered.
After the first complementary change request is exhausted, an additional change request will attract a charge of 20% of the setup charge.
Change or editing the “Company Name” and the main “Product URL” will not be covered in the Ad setup update request. In case any change is required for “company name” or “product URL”, it will be considered and billed as a new requirement.
While the AI strives to produce accurate content, there may be errors or inaccuracies. The client is responsible for reviewing and verifying the content before publication or giving a go-ahead. The company does not guarantee the accuracy or completeness of the generated content.
The AI used in our services is highly advanced but not infallible. While we strive for accuracy and completeness, the AI's outputs, including keyword research, ad copy, and audience profiling, may have limitations. Inaiways is not responsible for any errors or omissions in the AI-generated content.
The number of ad copies generated will vary based on the number of ad groups created as per the inputs given by the client. Inaiways has no control over the desired number of ad copies and is not obligated to deliver a specific quantity.
AI optimization will only include updating good & bad keywords as identified in the previous cycle.
AI Optimization will not include change in target persona, target geography, or targeted product. In case of these changes, it will be considered as a fresh requirement.
The pricing agreed upon is for a single product, defined as an entity with a set of similar or relatable keywords. Any change in the target persona, target product, target geography that may result in change of the keywords set, will be considered a new and separate requirement, subject to additional charges.
For generating the Ad copies, the product will be handled only by the Inaiways team. The customer will share their business requirements and will be a part of the meetings where setup of the ad campaign is done. In no scenario, the product itself will be handed over to the customer.
The landing pages will be created only as per the ad groups created by AI-Portal.
Customers can give their brand guidelines for designing the landing pages. In case brand guidelines are not shared, Inaiways will follow the design guidelines from the existing website of the customer.
The landing page structure will be specifically designed to cater to the traffic coming from Ad campaigns. This structure is designed as per the science of user experience and the best practices recommended by Google. Any change in it will be charged extra.
The client must provide the necessary marketing collaterals (raw content, images, logo, etc.) and technical accesses (such as access to change DNS settings if required) required for the project within a maximum of 5 working days from the date of request by the Inaiways delivery team. Inaiways will not be responsible for any delays in the project resulting from the client's failure to provide these materials and accesses in a timely manner.
All the content (text, videos, photos, logos, client testimonials, etc.), creative content, authorised contact details, emails, approved SMS, WhatsApp, and email gateways provided by the client must be owned or licensed by the client and must not violate any copyright laws. In case of any legal action by any entity or government, because of these collaterals, the client shall be responsible for the same.
Landing pages are not a part of deliverables. They are generated as per the Ad groups created based on the client’s inputs. Their purpose is to facilitate lead generation. Once developed for any product or service, the landing page cannot be scrapped and replaced with landing pages for other products or services.
Once the landing pages UI are shared with the client for approval, only two change requests* will be accepted before go-ahead. For any additional change requests, INR 5,000 per landing page will be charged. During the review of landing pages, client shall only review the following:
- The Client represents and warrants that all logos, customer names, product/service descriptions, technical SLAs, features, and any other information displayed on the landing page are accurate, complete, and do not infringe upon the rights of any third party. The Client shall be solely responsible and liable for any and all objections, claims, losses, damages, liabilities, costs and expenses (including legal fees) arising out of or relating to any inaccurate, false, or misleading information presented on the landing page, whether brought by an individual, commercial entity, or government.
Any requests for changes in UIs / wording or grammar unless it creates some incorrect/false understanding will not be entertained. Our landing page must abide by various rules, therefore altering statements could potentially violate these guidelines.
Definition of change request is as follows: List of all the changes required by the client like change in images, text, etc. Client can collate all the desired changes and share it with Inaiways team. Two of such lists will be accepted under this proposal.
Does not include any error that happened from Inaiways during delivery like wrong image selection of products or services, wrong mapping of text with client’s products or services, etc. These changes will be accommodated by Inaiways even if the client has consumed both of their change requests.
Additional charges may apply for support for extra campaigns, or services or products.
Inaiways shall not be liable for any additional services availed by the client from other ad platforms, hosting platforms, or other vendors.
Google Ads Policy Compliance and Responsibility
The client acknowledges and agrees that all advertisements, landing pages, and associated content provided for the Google Ads campaigns must fully comply with Google Ads policies, including but not limited to content, targeting, and prohibited practices. It is the client’s sole responsibility to ensure that the intent, messaging, and content of the ads, as well as the products or services being advertised, adhere to Google’s guidelines.
In the event of any violations of Google Ads policies, including any suspension, restriction, or penalties imposed on the campaigns, the client shall bear full responsibility.
Inaiways is not liable for any disruptions or consequences arising from policy violations, and the client agrees to promptly resolve such matters with Google and bear any associated costs or damages.
Delivery & Support Limits
- Maximum keyword process of 5000 Keywords will be processed for research
- Number of HTTP request supported - up to 1 lakh per month
- Number of leads supported - up to 5000 per month
- Number of WhatsApp messages supported - up to 2000 per month
- Number of email messages supported - up to 2000 per month
- Downtime SLA - 98% PA
- Primary channel for any business communication is email.
- Operating time: 9:30 AM IST to 6:30 PM IST on all working days except Saturday & Sunday and for the holidays mentioned by Government of India
General Terms
Government regulations, local authority regulations, and ad platform policies supersede any features in the AI-Portal product and service.
Any dispute is subject to Pune jurisdiction.
Inaiways’s AI-Portal operates on a subscription-based software-as-a-service (SaaS) model. The source code and technology are the intellectual property of Inaiways and will not be transferred or shared.
The client agrees to allow Inaiways to use their name and website for promotional purposes, including online portfolios, past client lists, social media, print material, and other advertising mediums to promote Inaiways's services to other clients.
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